Special Feature
Since 1883, White Lily has been a fixture in Southern kitchens, built on a simple promise: bake with history, tradition, and love. Founded in Knoxville, Tenn., the brand’s signature flour is milled from 100% soft red winter wheat, a lower-protein, finer-textured wheat that gives baked goods an unmistakably light, tender crumb that’s difficult to replicate with standard all-purpose flour. It’s the reason generations of Southern bakers have reached for the familiar White Lily bag when the goal is a truly perfect biscuit.
That reputation isn’t just family lore anymore, it’s now being recognized nationally. White Lily was recently named to Southern Living’s Southern Food Hall of Fame, honored in the “Breakfast of Champions” category alongside other iconic staples of Southern cuisine. As the magazine put it, “Every Southern baker knows that the best biscuits begin with cold butter and White Lily flour.” For a brand whose identity rests on the partnership between simple ingredients and generations of technique, the honor affirms what Southern families have always known.
White Lily’s appeal isn’t only about biscuits, either. Its soft flour is equally at home in cakes and pastries, including the now-legendary pound cake recipes passed down through Southern families for decades, recipes whose signature texture depends on the flour’s unique milling. The brand also produces stone-ground cornmeal mixes, rounding out a pantry staple lineup built for classic Southern baking, from cornbread to biscuits to cakes.
This September, White Lily brings that heritage to Birmingham as Title Sponsor of the 7th Annual Celebrate the Family Expo on Saturday, September 12, 2026, a family-focused event celebrating community, faith, and home. The partnership is a natural one: a brand built on family tradition supporting an event built around family togetherness.
For families attending the Expo, White Lily will be on-site offering a chance to connect the brand’s century-plus legacy with a new generation of home bakers. Whether it’s a Sunday morning batch of biscuits or a weekend baking project with the kids, White Lily continues to be the flour Southern families trust to turn simple ingredients into something worth gathering around the table for, as it has been for more than 140 years. Find White Lily’s delicious Lemon Pound Cake recipe here. †
