Laurie’s Blog
We are very fortunate that the production of our Good News content has not been hampered during these uncertain times. More than ever people in our community are in search of Good News and we are stepping up to provide it and make sure they know where they can find it.
A big plus for us is that we started a major initiative two years ago to expand our digital reach. We had no idea that the work we had done would help us prepare for a global pandemic, but I am grateful that we have grown so much through our website, email, and social media.
Our issues are full of inspiration and resources for families and are available right now on our website. As always, the issues contain live links to our advertisers’ websites. Our e-subscribers also continue to receive the monthly issue in their Inbox- no need to get out of the house to get it! Copies of issues are also available at key places people need to visit- like the grocery store and pharmacy. Readers know they can find the magazine there- including most Publix, Piggly Wiggly, Whole Foods and Food Land stores. In the print issues and through social media, we specifically ask our readers and followers to pick up a few extra copies of the issue when they are at the grocery store to share with a friend, neighbor or family member who may not be able to leave home at this time. Additionally, we are:
- Partnering with churches to share with their members through various communication channels that while services are not being held at the church where they normally pick up a copy of the magazine, they can access the issue online. As churches reopen, we are also providing them with their print copies for distribution. We have also had the opportunity to help churches communicate to the community how they can worship with them by constantly updating and sharing online worship opportunities in our Find A Church Resource Guide.
- Running radio advertising spots on WDJC-FM and WAY-FM sharing where Good News can be found- including the latest issue online and at locations like area grocery stores.
- Investing in a social media campaign that targets our reader demographic (upper income, Birmingham metro families) and lets them know where they can find Good News for the family 24/7 and linking them to the latest issue.
During this time of uncertainty, we are leveraging our digital platforms to help our advertisers communicate with customers as things change on an hour to hour basis. Just message us through Facebook or call 205-408-7150 if you have a message that you need to share with customers and potential customers about changes to your hours of operation, curbside delivery, home delivery, or anything else that is relevant during the current situation. If you message us the update, we will share it on social media within 24 hours to help you get the word out.
-Laurie Stroud Franklin
Founder, The Christian Family Publication, Inc.
Facebook: Birmingham Christian Family
Twitter: @cfpBirmingham
Instagram: @cfpbirmingham
LinkedIn: Birmingham Christian Family
Celebrating 20 Years of Good News!
“Look to the Lord & His Strength, Seek His face always.” 1 Chronicles 16:11 (Holman Standard)
