Special Feature
For generations of Birmingham families, the true start of Christmas cheer is a trip to the Christmas Village Festival. This beloved shopping tradition and local favorite returns to The BJCC November 4-8, 2026, featuring more than 700 local, regional, and national vendors offering one-of-a-kind holiday finds. Now in its 45th year, this year’s edition transforms The BJCC into a festive wonderland filled with decorations and brimming with holiday spirit. Guests can expect to find a wide range of holiday gifts, décor, gourmet food and handcrafted items, from personalized ornaments and jewelry to unique children’s toys and games. 
“We love bringing the holiday cheer to Birmingham every year. The BJCC is transformed into a winter wonderland for our 45th year celebration,” said Kelsey Jackson, Show Manager. “We’ve been running for more than four decades, and so the show is part of annual holiday tradition for families and friend groups. We love that they can leave the rest of the world behind and enjoy the holiday spirit with the seasonal music, gorgeous décor, gift ideas and the Christmas trees and holiday lights.” To help guests shop for those perfect gifts, Christmas Village Festival includes Merry Money. Guests can register for $25 in Merry Money that can be used at the show like cash toward purchases at any show vendor. One winner will be drawn every hour during show hours. And one lucky winner will get $100 Grand Prize Daily. In addition to Merry Money, other show highlights include:
Grab your friends and get ready to kick off your holiday shopping at Christmas Village Festival happening at the BJCC on November 4-8, 2026. Santa Claus Is Coming To Town. One of the season’s biggest celebrities appears at the show daily to hear children’s holiday wishes and to capture classic Christmas memories with photos. Santa Claus appears daily during Christmas Village Festival hours. Upgraded photo packages are available for a fee with Backroad Pix.
- Christmas Village Exclusives. Here’s a show hack for festive and frugal shoppers: many of the vendors extend exclusive show offers for guests.
- Give Back. *New* to the show this year is a Festive Cheer Booth from Jimmie Hale Mission. Guests can share the gift of hope by entering the phone booth and recording an inspirational video message for those navigating recovery.
Party Season Prep. With both Thanksgiving and Christmas on the horizon, the show provides entertaining inspiration and décor items to deck those halls and ‘scape those tables in advance of visiting family and friends.
Box office general adult admission (ages 13+) tickets are $18, box office general child’s admission (ages 6-12) are $7, and children ages five and under are free (box office only). Advance online tickets are available online at christmasvillagefestival.com. Use the promo code BCFM to save $3 on early shopper tickets. Show hours are Thursday, Friday and Saturday 10 a.m. –7 p.m. and Sunday 12 p.m. –5 p.m. For more information on the show, visit christmasvilagefestival.com. †
