Cover Story
After more than three decades on the airwaves, the iconic âThe Rick and Bubba Showâ is making way for new ventures and possibilities for host Rick Burgess. The show, which debuted in January 1994, became a mainstay of Southern radio entertainment and made Burgess and his partner Bill âBubbaâ Bussey household names and favorite local celebrities.
As he approached his 60th birthday, however, Burgess felt like âThe Rick and Bubba Showâ was complete. âWeâve seen so many incredible things in 31 years,â Burgess said. âWeâve experienced success together and Bubbaâs a big part of that. As much as I loved it, though, I started to sense that we had more memories than future plans. This new venture feeds our menâs ministry, my wife Sherriâs ministry, our Bible studies, and so forth. I really want to cast one vision.â
The Rick Burgess Show. Debuting on January 6, 2025, âThe Rick Burgess Showâ will go back to the roots of comedyâbut a style of comedy unique to Rick and his show partners (which include the familiar team members of Calvin âSpeedyâ Wilburn, Greg Burgess, and Chris Adler). âI want to take the show back to the comedy youâd expect from us. Itâs not lewd, itâs not blue, but itâs not prudish either,â Burgess said. âIt has a clever edge, but not an offensive kind of edge.â The main focus of the show, he said, is lifestyle, comedy, and some faith elements. There will be less politics and sportsâtwo topics that became more important in recent years on âThe Rick and Bubba Show.â Burgess stressed that the faith element will remain an important part of the new show, but that he and his team want to earn the right to talk about their faith with listeners. He compares that goal to the way he approaches attendees at his menâs conferences. He often speaks to menâs groups and has his own ministry to men; in approaching those men, he knows that many attend his events because of his celebrity status. âAt conferences, the first thing I do is tell funny stories,â he said. âA lot of men have come into a church or an arena, and weâve earned the right to develop a relationship with them through entertainment. I tell stories, then they say âYeah, this is the guy I know.â We want the new show to be the same way.â He laughs that he doesnât want listeners to think, âOh no. Rickâs about to give us a five-hour Bible study.â
âWeâre Christians who do radio, and weâre on secular stations and platforms,â he said. âWe understand where we are and who weâre talking to.â The show will air daily from 5 a.m. to 10 a.m. CT. on approximately 60 stations in 18 states including Birmingham radio station WZZK, streaming apps, YouTube, and at rickburgessshow.com. According to Burgess, his journey to radio was something built into his character from a young age; he knows that itâs something God placed on him as a calling. His mother loved to tell about how he would put a wiffle ball bat into the cushion of a chair to create a makeshift microphone, then pair it with a recorder. âI would do a radio show right there,â he said. âAs long as Iâve been conscious of what it was, Iâve had this desire to be in radio. Iâm not sure where that pull came from.â Burgess does know, however, the moment when he realized that his passion for radio could be a witness to his faith. âIn 1996, when I was redeemed, it became clear why this was put into my life,â he said. âIt was to glorify Him.â
We had the pleasure of watching the first Rick Burgess show live from the studio and spoke with Rick afterwards about the big first day. Watch the video below to learn more.
Although Burgess was raised in a Christian family, he said that he was a âculturalâ Christian even at the time that the original radio show began. He said that Jesus was his Savior, but not his Lord. When he was convicted about the nature of his relationship with God, it changed everything. âI wasnât transformed by my faith, and I didnât submit to the authority of Jesus. I was raised in the cultural side of Christianity, so when I was old enough not to go, I didnât go to church,â he said. âBut then I was convicted with the question of âWhy donât I have a desire to go to church?ââ He soon learned that God would only give him responsibility when he was ready for it. Once Burgess began walking in a closer spiritual relationship, the things of God became important, and he began building a ministry.
Today, that ministry is large and varied. Burgess houses his entertainment ministry under the BIG Vox umbrella (named after the Latin word for âvoiceâ and because Burgess laughs, he has a big, loud voice); he and his wife have Burgess Ministries (which include wife Sherriâs books, marriage conferences, womenâs and men conferences, devotionals, curriculum, and anything ministry-related); they also run the 501C3 Bronner Burgess Memorial Fund where they give to ministries around the world in the name of their late son.
A primary focus for Burgess is his work with men, which takes place through conferences, Bible studies and curriculum, and a new book coming out in May titled Men Donât Run in the Rain. Burgess started The Man Church in 2020, with the intent of providing discipleship resources to men and their leaders. Through conferences and small group curriculum and devotionals, The Man Church strives to equip men with what they need to succeed in their Christian walk. âWe realized that we had a lot of resources for men, but that what was missing was discipleship,â Burgess said. âWe challenge men, but we donât equip them. If you donât equip men, you build frustration because they feel like youâre telling them what to do, but not how to do it.â To equip men, Burgessâ ministries provide practical advice and help. Its five 40-week curriculum for small groups, for example, has helped men in more than 2,000 churches. The Man Church conferences donât offer just fellowship and worshipâthey challenge and equip participants. Men Donât Run in the Rain will be exclusively available at the Man Church conferences in January and will then be sold to the general public with book signings, podcast appearances, and other events in May. The book, Burgess said, was inspired by his father who passed away just over a year ago. âMy father was a unique individual, and I never met anyone quite like him,â he said. âIt was great to have a wonderful dad, but I know not everyone can say that.â The book tells stories about his father with a touch of humor, while also including Biblical applications that his father taught him. âIâve never written anything like this. With books Iâve written before, I never thought that they sounded like me,â Burgess said. âBut this one has my voice. Itâs raw and who I really am.â He and Sherri also serve through their local churchâ Valleydale Church in Birminghamâ where he serves as a deacon, leads the menâs ministry and together they teach a life group with another couple.Â
While his life is busy, Burgess knows that this is the perfect season of his life for the activities and ministries. His children are grown, his marriage is a priority, and thereâs more time and resources to serve together in ministry. âWeâre empty nesters, and we can now do different things,â he said. âA lot of research says that the years from 60 to 70 can be the most impactful of a manâs life. I feel like I have more energy now at 60 than I did at 40. Iâm prepared for this next decade.â As Burgess looks at his past and into the future, he says that his vision is illustrative of how Christians should see their lives. âThe way I feel about the show and my life is that if your memories are more important than your vision, then you may need to change how you look at things,â he said. âWe know the end, and we win. We should be the most joyful of all people.â
-Cheryl Wray