Demographics

Our focus groups show the following about our readers:

  • 65% Female 35% Male
  • Annual Household Income Averages $75K
  • Target Demo Ages 25-54
  • Of the more than 150,000 magazines picked up each month, each issue is read by 2.5 readers
  • Pick up ratio is 90-96%
  • Each issue has a 4-8 week shelf life in the home

How are we different from other publications?

Readers’ loyalty has been a huge part of our success. Because of the emotional tie to our product, readers know that by supporting our advertisers, they will help the publications continue. It is not uncommon for an advertiser to tell us that a reader stopped by their business and said, “I’m here because I saw your ad in that Christian magazine.” They feel a trust in the advertiser as well as a support for a ministry. 100% of our readers are your prospect.

 

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